ROISIN O TOOLE

UX DESIGNER | SMART DESIGN FOR LIFE

UX Philosophy

My attitude to UX is simple:
Make it clear, make it clean and make it relevant.

To me, UX and UI should never be mutually exclusive. A strong body comes from a strong skeleton.
I believe that your content and your words are the key to driving your business and capturing the imaginations of your customers. Solid content strategy, a deep understanding of your business and what you want to achieve are at the core of everything I design.

WHO I AM

I'm a hands on, multi-disciplinary designer with over ten years of extensive experience across the IT and creative industries. I'm proud to call myself a woman in tech.

WHAT DRIVES ME

I'm driven by making a positive contribution to the world through the work that I do and how I do it. I'm passionate about ethical technology and serving the users, rather than ourselves.

MY BACKGROUND

A former production designer and art director for film, television and theatre, I made the move from entertainment into the realm of UX and digital and never looked back.

WHERE I AM TODAY

My current role as UX Director in Elemental Concept sees me leading the UX and design strategy with a firm focus on validation and user-led decision making, to shape truly innovative products.

UX STRATEGIES

Keep the user at the forefront while ensuring best business impact

There are many strategies you can use to enhance your products and resonate deeper with your userbase. Below are a few ways I can bring value to teams looking to make focused, user-led products that are scalable and leave a lasting impression.

SMART INTERFACE DESIGN

Carefully crafted

Your interfaces are an extension of you and within seconds, can establish your credibility, style and ethos to a global marketplace. I can help you hook your audience from the get go by understanding your business and channelling that into the interface, with clear user journeys and clean design that reflects your brand and achieves your goals.

UX AUDIT

Enhancing your UX

It's essential to routinely look and question how efficiently your products are doing what they’re meant to be doing. By doing a deep dive into your existing content and understanding your business, I can offer you clear insights in how to better connect with your target audience to achieve your goals and improve your user experience.

CONTENT STRATEGY

A clear message

Content Strategy is essential to a good user experience, not only to nail the voice of the core brand identity but to cut out extra work and irrelevant material by being clear in its intent and its limitations. I can help you tailor your product's content to the target users to ensure best impact while ensuring the tone stays true to your company ethos.

CORE BRAND IDENTITY

Establishing who you are

Understanding the key foundations of your company will ensure strong, consistent growth for the future of their organisation - from mission statement to voice and visual signature. I can help you create a solid brand identity, from logo to colour palette, core values to ethos, which you can use to influence and engage your customers at every business touchpoint.

USER TESTING

Enabling user led design

My experience in managing and moderating user testing sessions gives me great faith in power of user led design. Testing with prototypes is a cheap, quick way of gauging public opinion to your products, validating concepts and directing further development. The insights gained are invaluable as the more issues you can uncover early on, the faster and cheaper they are to fix.

ART DIRECTION

Creating a visual experience

My extensive experience as an Art Director for film, television and theatre gives me an additional skill set and deep understanding of the power of things coming together in the right way to make a visual impact. In my UX career, I've used these all purpose skills to drive projects forward, from the creation of explainer videos to 3D modelling, graphic visualisation and many many more.

CONTACT

Let's talk. For any queries about me, my work or my dog, drop me a line at roisinotoole@gmail.com. Let's start a conversation.

Where to Find Me

  • London
  • United Kingdom

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